057 - Customer Profiles

Do you know exactly who your customer is?

Do you know your niches?

Are you aware of the segments within your niche?

If you create Ideal Customer Profiles (ICPs), you’ll gain a foundation for marketing so you can answer “yes” to those questions. Listen to our episode now to learn how to utilize ICPs and begin targeting your ideal customers.

Show Notes

  • What are Customer Profiles? (3:00)

  • Start by defining your niche. (6:30)

  • Determine the segments. (10:00)

  • Create your anti-persona. (11:45)

  • Filling out your ICP. (14:19)

  • Why do Customer Profiles matter? (21:00)



Quotable Moments

  • “Think of it as a Facebook profile for your ideal customer. It will cover their demographics, their needs, their goals, their income revenue, and sometimes their location.” – K

  • “You may determine your niche by location. It may be that you only want to work in the state, if you’re a small state. If you’re in Texas, you might want to choose a Metro area like DFW or even just Dallas, Fort Worth, or Houston.” – K

  • “Once you have your niche, you want to create 3 different segments within that type of target. If you’re working with homeowners, maybe it’s by location or maybe it’s by the square footage. Once you’ve chosen your segments, then you want to choose that main differentiator.” – K

  • “As you’re working, it’s extremely important that you’re aware you’re going to have to say no to things and projects.” – K

  • “When you narrow it down into segments, you’re going to be able to plan better and to attack marketing and sales better.” – K



Resources



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058 - The Foundation of Schindler Design Co. with Reid Schindler

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056 - Financial Statements Made Easy - Statement of Cash flows