063 - Simplifying Strategy

Strategy. It’s the word that makes people overwhelmed and uncomfortable. It’s our goal to change that. Strategy is just a way of saying “a set of tactics or tasks that address a clearly defined problem.” All it takes to create a clear and understandable strategy is a problem. That’s all. Listen to our short episode to make the process of creating your strategy so much easier for you and your business!

Show Notes

  • Why the word “strategy” freaks people out. (0:45)

  • Define the problem. (2:25)

  • Ask “what” & “why.” (3:30)

  • Why qualifying matters. (4:30)

  • Don’t overcomplicate it. (9:00)


Quotable Moments

  • “People don’t think they have time to strategize because they make it too complicated.” – K

  • “The things that are difficult in our lives we put on the back burner because we just want to have comfort.” – K

  • “Strategies are complicated and elaborate because the problem is not clearly defined. When you clearly define your problem, your strategy will be clear and develop itself.” – K

  • “If you can clearly define your problems, strategy will get so much easier for you. You’re not going to approach problems on a whim, but you’re actually going to have a science to what you’re doing.” – K

  • “You don’t have to reinvent the wheel just to have a successful strategy.” – K


Resources


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064 - The Financial Advisor to the Contractor Stars

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062 - The Fire Safety Guy with Kris Pettigrew