063 - Simplifying Strategy
Strategy. It’s the word that makes people overwhelmed and uncomfortable. It’s our goal to change that. Strategy is just a way of saying “a set of tactics or tasks that address a clearly defined problem.” All it takes to create a clear and understandable strategy is a problem. That’s all. Listen to our short episode to make the process of creating your strategy so much easier for you and your business!
Show Notes
Why the word “strategy” freaks people out. (0:45)
Define the problem. (2:25)
Ask “what” & “why.” (3:30)
Why qualifying matters. (4:30)
Don’t overcomplicate it. (9:00)
Quotable Moments
“People don’t think they have time to strategize because they make it too complicated.” – K
“The things that are difficult in our lives we put on the back burner because we just want to have comfort.” – K
“Strategies are complicated and elaborate because the problem is not clearly defined. When you clearly define your problem, your strategy will be clear and develop itself.” – K
“If you can clearly define your problems, strategy will get so much easier for you. You’re not going to approach problems on a whim, but you’re actually going to have a science to what you’re doing.” – K
“You don’t have to reinvent the wheel just to have a successful strategy.” – K
Resources
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