080 - Taking Marketing Seriously

The word “marketing” is thrown around all the time – but what’s actually considered good marketing and is it really necessary? Marketing can have a lot of different meanings and factors to consider but don’t be overwhelmed. In this episode, we’ve got you covered with a quick marketing 101 session! Listen to learn how marketing and sales intertwine and why no business can truly flourish without them!

Show Notes

  • Different marketing channels. (19:35)

  • Determining your company's purpose. (22:45)

  • What is a marketing plan? (24:02) 

  • The first step, developing a strategy. (38:38)

  • How marketing and sales work together. (44:25)

  • In-house marketing vs. a marketing agency. (1:01:40)


Quotable Moments

  • “Doing something is better than nothing, but doing something specific is better than just doing something.” - Khalil

  • “If you don't see a very good strategy that's based on who you are and who your customers are as a part of the process of doing the marketing, it's a red flag.” - Khalil

  • “Your marketing has to fit your process so that it's a continuum.” - Martin

  • “You can do lots of different things by breaking up that long-form content into more bite-size, digestible pieces that people can see, but don't have to read a full article to get that information.” - Khalil


Resources


More From Martin


More From Khalil


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081 - Marketing Metrics That Matter

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079 - Labor of Law With Tom Robertson