085 - Make it Easy
When was the last time you chose to do things the hard way? Probably never. Your customers are the same. They want a quick, simple way to solve their problem. If you aren’t the quickest, simplest option, they probably won’t choose to work with or buy from you. In this episode, we’re sharing how to make changes in your business that simplify your process so you’re easier to work with than your competitors. (BONUS: It’ll probably simplify the work you do too!)
Show Notes
How the biggest companies in the world make things easier. (0:47)
How to use software to your advantage. (3:07)
Some questions to ask yourself about your business practices. (3:42)
Common misconceptions when customers pay invoices. (4:20)
Positioning document. (4:59)
Quotable Moments
“Do you confuse your prospects with the 30 or 40 options that you could provide or do you present them with your three recommended bestsellers?”
“The law of least effort tells us that people, when they're deciding between similar options, are hard-wired to gravitate toward the option requiring the least effort.”
“You are losing sales and referrals with every step you impose on prospects and customers.”
“When dealing with competition and customers, the easy option needs to be you.”
Resources
Read more about managing customer expectations on Martin’s website.
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