099 - Moving Obstacles
In today’s episode we’re hitting it all – whether it be partnerships, hiring, or just overall branding of your business… you’re in for an hour-long treat of it all. We’re pulling from the current, pressing, and REAL conversations we’ve had this week, as a Business Coach and as a Marketing Agency owner, with our clients. Listen to this deep dive to understand and gain perspective into how each of these 3 topics impact one another and how exactly to get over the hurdles that are associated with them.
Show Notes
00:00 - Intro
03:15 - Partnerships
10:00 - Resentment in Partnerships
18:50 - Hiring + Retaining Your Team
29:00 - Cultural Fits
32:15 - Investing in Your Team
36:00 - “You Can’t Eat It All”
40:00 - Reactive vs Proactive Price Increases
41:40 - Just Do It
43:00 - Why Branding Is So Important
45:00 - Examples of Branding
50:00 - You’re Not Alone/Recap
Quotable Moments
“Partnership isn’t always the literal definition – think of it as any way that you get into business with somebody where you offer them rights or grants or ownership that you can’t get out of.” – M
“If you’re not having uncomfortable conversations then you’re not having the right conversations.” – M
“Your company will benefit more from you focusing on your strengths and focusing on a different role than your partner.” – K
“We spend the majority of our time working. If you don’t feel a connection and purpose during the best hours of your day, then people are going to leave if they don’t feel that.” – K
“You can’t eat it all – you have to have the buffer for the world and you have to have the courage to raise your prices.” – M
“Your brand has a lot more to do with who you are and has more to do with what your unique value proposition is.” – K
“On partnerships, be intentional about it and make sure you have a really good operating agreement.” – K
“On hiring, the market has changed. You may have to change your ads, change your culture, and change the time you give to your employees.” – K
“With your brand, it’s what’s going to increase your prices, hire better employees, and contributes to everything.” – K
Resources
Read Martin’s Article “Partner or Not to Partner”
Read “Rocket Fuel”
Check us out on Youtube
Subscribe to our weekly newsletter, The Countdown
Have questions? Email us!
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