122 - Using A Site Map To Transform The Way You Sell

You may not know what a site map is or why it’s important now but after listening to this episode you sure will. A site map is all about the navigation and intentionality of your website. A good site map can transform the way you sell and approach customers, how you take them through a sales process, and ultimately how you convert them into real opportunities. To learn how to create an efficient site map to execute a website that’s an invaluable asset to your business, listen now.

Show Notes

  • 00:00 - Intro

  • 01:00 - What Is A Site Map?

  • 02:00 - Where Do I Start?

  • 03:00 - Step #1: Understand Your Business Objectives

  • 03:45 - Step #2: List Out Visitor Objectives

  • 06:00 - Step #3: Work On Your CTAs

  • 08:00 - Step #4: List Out All Potential Pages

  • 14:00 - Step #5: Creating The Perfect Navigation

  • 15:00 - Step #6: Writing Out Each Page’s Purpose

  • 16:00 - Step #7: Brainstorm Every Section

  • 17:45 - Outro


Quotable Moments

  • “A site map allows you to plan out your website and all of the pages and their purposes.” – Khalil

  • “A good website always starts with a site map.” – Khalil

  • “Start with your objectives and give examples - especially for your visitor objectives.” – Khalil

  • “Once you know your objectives, you know what your website needs to have.” – Khalil

  • “A Call To Action (CTA) is an action button on a website that makes me want to click. It’s a decision-level button that helps your visitors get started.” – Khalil

  • “Not everyone is ready to get started and that’s why you need to have transitional calls to action.” – Khalil

  • “You need to list out your foundation, action, ad, and education pages for your website that you can build on and update as you go.” – Khalil

  • “What’s nice is that a lot of your sections are repeatable throughout your website.” – Khalil

  • “Your sitemap is your north star for your website creation.” – Khalil


Resources


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123 - A System For All Of Your Online Accounts

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121 - Two Approaches To Help You Use Lean