122 - Using A Site Map To Transform The Way You Sell
You may not know what a site map is or why it’s important now but after listening to this episode you sure will. A site map is all about the navigation and intentionality of your website. A good site map can transform the way you sell and approach customers, how you take them through a sales process, and ultimately how you convert them into real opportunities. To learn how to create an efficient site map to execute a website that’s an invaluable asset to your business, listen now.
Show Notes
00:00 - Intro
01:00 - What Is A Site Map?
02:00 - Where Do I Start?
03:00 - Step #1: Understand Your Business Objectives
03:45 - Step #2: List Out Visitor Objectives
06:00 - Step #3: Work On Your CTAs
08:00 - Step #4: List Out All Potential Pages
14:00 - Step #5: Creating The Perfect Navigation
15:00 - Step #6: Writing Out Each Page’s Purpose
16:00 - Step #7: Brainstorm Every Section
17:45 - Outro
Quotable Moments
“A site map allows you to plan out your website and all of the pages and their purposes.” – Khalil
“A good website always starts with a site map.” – Khalil
“Start with your objectives and give examples - especially for your visitor objectives.” – Khalil
“Once you know your objectives, you know what your website needs to have.” – Khalil
“A Call To Action (CTA) is an action button on a website that makes me want to click. It’s a decision-level button that helps your visitors get started.” – Khalil
“Not everyone is ready to get started and that’s why you need to have transitional calls to action.” – Khalil
“You need to list out your foundation, action, ad, and education pages for your website that you can build on and update as you go.” – Khalil
“What’s nice is that a lot of your sections are repeatable throughout your website.” – Khalil
“Your sitemap is your north star for your website creation.” – Khalil
Resources
Need Marketing Help? We Recommend Benali
Watch On Youtube
Subscribe To Our Newsletter, The Countdown
Have Questions? Email us
More from Martin
More from Khalil
More from The Cashflow Contractor