237 - Why Contractors Lose Sales with Joe Crisara
Curious why your sales might be slipping away? Join Martin & Khalil, with America’s service sales coach, Joe Crisara, as they delve into common sales pitfalls and practical tips to boost your game.
Time Stamps
02:04 - Episode Intro
02:57 - Joe's Iconic Sales Failure Story
13:58 - Lessons Learned from Sales Failures
19:20 - Creating Value and Personalizing Service
30:06 - Sales Rhythm and Company Culture
33:46 - Importance of Certifications and Safety
38:52 - Communicating Value and Differentiation in Sales
42:34 - Building Relationships and Closing Sales
44:43 - 4 Things to Do to Stop Losing Sales
49:00 - Episode Outro & Takeaways
Snippets from the Episode
“People are more important than things.” - Joe Crisara
“Your ego is not your amigo.” - Joe Crisara
“I don't lower the price anymore ever. I'd rather give you more service.” - Joe Crisara
“More for the same instead of the same for less.” -Martin Holland
“The worst thing I could do to my worst enemy is putting them in the construction business without any training.” - Joe Crisara
“You're not going to do things right unless you find out the wrong way first.” - Joe Crisara
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