237 - Why Contractors Lose Sales with Joe Crisara

Curious why your sales might be slipping away? Join Martin & Khalil, with America’s service sales coach, Joe Crisara, as they delve into common sales pitfalls and practical tips to boost your game.


Time Stamps

  • 02:04 - Episode Intro

  • 02:57 - Joe's Iconic Sales Failure Story

  • 13:58 - Lessons Learned from Sales Failures

  • 19:20 - Creating Value and Personalizing Service

  • 30:06 - Sales Rhythm and Company Culture

  • 33:46 - Importance of Certifications and Safety

  • 38:52 - Communicating Value and Differentiation in Sales

  • 42:34 - Building Relationships and Closing Sales

  • 44:43 - 4 Things to Do to Stop Losing Sales

  • 49:00 - Episode Outro & Takeaways

Snippets from the Episode

  • “People are more important than things.” - Joe Crisara

  • “Your ego is not your amigo.” - Joe Crisara

  • “I don't lower the price anymore ever. I'd rather give you more service.” - Joe Crisara

  • “More for the same instead of the same for less.” -Martin Holland

  • “The worst thing I could do to my worst enemy is putting them in the construction business without any training.” - Joe Crisara

  • “You're not going to do things right unless you find out the wrong way first.” - Joe Crisara

24 Things Construction Business Owners Need to Successfully Hire & Train an Executive Assistant

Resources

  • Check out OpenPhone

  • Build a Business that runs without you. Explore our GrowthKits 

  • Need Marketing Help? We Recommend Benali

  • Need Help with podcast production? We recommend Demandcast

More from Martin

More from Joe Crisara

More from Khalil

More from The Cashflow Contractor

Previous
Previous

238 - 7 Ways to Simplify How You Serve Customers with James Hatfield

Next
Next

236 - Reluctant Firing: Why You Won’t Let Them Go