019 - How to Capitalize on Every Job

There are so many contractors out there who do incredible work, but they don’t have any proof to show for it. In this episode, we’re laying out a blueprint for capitalizing on every single job from a marketing and customer service perspective.

Show Notes

  • Storytime: We had a client close two jobs from a single photo we posted on social media. (0:30) 

  • Case studies and results are what matters most to customers in the decision-making process. (1:45)

  • So, how do you do it? (2:10)

  • 1. Know where your jobs are coming from. (2:25)

  • 2. Invest more in the places where your customers are finding you. (3:00)

  • 3. Ask for reviews - on every. single. job. (3:30)

  • 4. Create a survey that you can send to every single customer. (4:10)

  • 5. Photograph every single job — professionally! (4:55)

  • 6. Ask if they’re willing to sit for a testimonial interview that you can turn into a case study. (6:30)


Resources


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020 - A Strong Foundation with Will Blake

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018 - Brisket, Carpet, and Maybe Some Sales with John Hill