110 - Homeowners vs. Builders
Are you a contractor trying to decide whether or not you want to work more, less, or maybe even exclusively with either homeowners or builders? We’ve broken down the differences, benefits, and truths behind working with both target markets. Listen to this deep dive today to help you affirm or change your decision on who the ideal client is for your business.
Show Notes
00:00 - Intro
05:30 - The Differences Between Homeowners & Builders
08:27 - Their Unique Sales Processes
15:45 - The Ultimate Buyer’s Guide
22:00 - Increasing Your Margins
26:00 - The Differences When It Comes To Marketing
30:30 - The Value Of Case Studies
35:00 - Traps You Fall Into With Homeowners
39:00 - Referral Program Strategies
46:15 - Summarized Pros and Cons
48:00 - Outro
Quotable Moments
“When you work with homeowners, you can have higher margins.” – Martin
“An Ultimate Buyer’s Guide outlines the entire process of working with the client and answers all customer questions that may come up.” – Khalil
“What you want to do is under promise and over deliver.” – Martin
“Your bid is your marketing when your’e working with a builder.” – Khalil
“If you’re planning on working with homeowners, you need to have case studies, with photography, that you can use on social media and your website.” – Khalil
“You need to start where you’re winning when it comes to marketing and sales.” – Khalil
“Take a second look, and make sure that you’re prepared and optimized to work directly with homeowners.” – Khalil
Resources
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