110 - Homeowners vs. Builders

Are you a contractor trying to decide whether or not you want to work more, less, or maybe even exclusively with either homeowners or builders? We’ve broken down the differences, benefits, and truths behind working with both target markets. Listen to this deep dive today to help you affirm or change your decision on who the ideal client is for your business.

Show Notes

  • 00:00 - Intro

  • 05:30 - The Differences Between Homeowners & Builders

  • 08:27 - Their Unique Sales Processes

  • 15:45 - The Ultimate Buyer’s Guide

  • 22:00 - Increasing Your Margins

  • 26:00 - The Differences When It Comes To Marketing

  • 30:30 - The Value Of Case Studies

  • 35:00 - Traps You Fall Into With Homeowners

  • 39:00 - Referral Program Strategies

  • 46:15 - Summarized Pros and Cons

  • 48:00 - Outro



Quotable Moments

  • “When you work with homeowners, you can have higher margins.” – Martin

  • “An Ultimate Buyer’s Guide outlines the entire process of working with the client and answers all customer questions that may come up.” – Khalil

  • “What you want to do is under promise and over deliver.” – Martin

  • “Your bid is your marketing when your’e working with a builder.” – Khalil

  • “If you’re planning on working with homeowners, you need to have case studies, with photography, that you can use on social media and your website.” – Khalil

  • “You need to start where you’re winning when it comes to marketing and sales.” – Khalil

  • “Take a second look, and make sure that you’re prepared and optimized to work directly with homeowners.” – Khalil



Resources


More from Martin


More from Khalil


More from The Cashflow Contractor

Previous
Previous

111 - Replacing Yourself

Next
Next

109 - Building A Lean Business with Colin Reed