011 - Understanding Your Customer's Buyer's Journey
The number one question I get from contractors is, “Where do I start with my marketing?” You’ve probably thought about using ads or creating a Facebook page, but how do you decide which is the best place to put your initial efforts?
Give this episode a listen to find out.
Show Notes
Storytime: My recent buyer’s journey (00:25)
What are the 3 stages of the buyer’s journey? (2:02)
Why does the buyer’s journey even matter to your business? (4:03)
How do you join your customer’s journey? (4:55)
Resources that will help you along the way (7:55)
Resources
Building a StoryBrand by Donald Miller
Homeowner Heather StoryBrand BrandScript
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