011 - Understanding Your Customer's Buyer's Journey

The number one question I get from contractors is, “Where do I start with my marketing?” You’ve probably thought about using ads or creating a Facebook page, but how do you decide which is the best place to put your initial efforts?

Give this episode a listen to find out.

Show Notes

  • Storytime: My recent buyer’s journey (00:25) 

  • What are the 3 stages of the buyer’s journey? (2:02)

  • Why does the buyer’s journey even matter to your business? (4:03)

  • How do you join your customer’s journey? (4:55)

  • Resources that will help you along the way (7:55)

Resources

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012 - Company Culture & Why It Matters

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010 - How Passion Turns Into Opportunity with Antonio Aparicio