077 - The Power of Content
Yes, you need it. It can be video, articles, an updated website, images, or phone calls. It doesn’t have to be all of that, but in order to set yourself apart from your competition, it is essential to have a few content streams. If you’re sitting in a position with your business where you know you need to start, listen to this episode to learn exactly how to do so.
Show Notes
What is content? (3:20)
What’s the purpose? (10:39)
I’m afraid I won’t be good at it. (23:00)
Agency or in-house. (30:00)
The benefits of content. (46:00)
B2C marketing. (56:00)
Frameworks. (59:00)
Quotable Moments
“Content is all of the knowledge that these business owners have in their own head. It’s the stuff you share out in videos, phone calls, podcasts, emails, and websites.” – Khalil
“Good content is engaging, entertaining, and will call people to action.” – Khalil
“You want to think – how can I approach this channel, target my audience, but also to be unique and to be myself?” – Khalil
“You have to be ready to experiment because nobody knows what’s going to work and what’s not.” – Khalil
“If you’re invested in the long-term, content is super powerful.” – Khalil
“Your SEO is very important and content helps with that tremendously. Your SEO content is always king.” – Khalil
“When you show up to a job site in a clean truck, with a hardhat, and your well dressed… it’s the same sell with having a clear website, social media, and content. It’s nice and polished, it’s going to play a role in their decision as to what bid they go with.” – Khalil
“3 frameworks on creating content: long-form content model [this episode], which can be clipped down into short-form content model, and then a pillar model [evergreen content based on what you talk about during a sales process].” – Khalil
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