078 - Hiring Post-COVID
Navigating the Hiring Dilemma in the Post-COVID World: Tips for Crafting Compelling Job Ads
As the world continues to navigate the challenges presented by the COVID-19 pandemic, businesses are facing new dilemmas when it comes to hiring. On one hand, economic uncertainty has led to budget constraints and a need to be cautious with hiring decisions. On the other hand, the shift to remote work has created new opportunities for talent and has opened up a wider pool of potential candidates. So, how can you navigate these challenges and craft compelling job ads that will attract top talent in the post-COVID world?
“A little over 90% reported that the lack of workers is the number one factor in scarcity of products and scarcity of services, which in turn is the number one factor in the price increases we’re all seeing.”
One way to approach this dilemma is to focus on the benefits of working for your company, such as flexible work arrangements and the opportunity for professional development. Many job seekers are looking for companies that value work-life balance and offer opportunities for growth, so highlighting these aspects of your company culture can make your job ad more appealing.
Another key to crafting compelling job ads is to be clear and concise in your job description. Outline the specific responsibilities and requirements for the role, as well as any necessary skills or experience. This will help attract candidates who are a good fit for the position and save you time by eliminating candidates who are not qualified.
Finally, consider using targeted job boards and social media platforms to reach potential candidates. This can be especially effective if you are looking to hire in a specific industry or location. By targeting your job ad to the right audience, you can increase the chances of finding the perfect candidate for your open position.
The key to hiring in the post-COVID world is to focus on the benefits of working for your company, be clear and concise in your job description, and use targeted job boards and social media platforms to reach potential candidates. By following these tips, you can navigate the hiring dilemma and craft compelling job ads that will attract top talent.
You would think it would be easy to find good help now, right? But as you know… it’s just not that easy right now. With employers only able to fill every 1 out of 15 open positions in their companies and unemployment offering more money than most hourly wages for unskilled labor – how can we begin hiring again?
Show Notes
The dilemma. (1:30)
How to get around it. (2:55)
Is your job ad compelling? (4:30)
Quotable Moments
“If employers were buyers and employees were sellers, it’s a seller’s market.” – Martin
“A little over 90% reported that the lack of workers is the number one factor in scarcity of products and scarcity of services, which in turn is the number one factor in the price increases we’re all seeing.” – Martin
“There are two things you can do – offer the going rate for labor and emphasize the benefits of working for you.” – Martin
“Are you offering a competitive salary and does your job as entice them or does it put them to sleep?” – Martin
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