104 - Finding Your Rhythm — The Cashflow Contractor

We all have rhythms whether they’re intentional or not. And a lot of us have rhythms that we created years or even decades ago that we still abide by – and for what reason? In this episode, we’re challenging you to question your rhythms. Ask yourself, “are my work rhythms valuable and are they purposeful?” When you use rhythms the correct way in business, you bring clarity and productivity to your work day that didn’t exist before. So what are you waiting for? Listen to this deep dive to get one step closer to achieving those long-term goals in the new year.

Show Notes

00:00 - Intro
01:45 - New Year Motivation
04:40 - Work Rhythms
12:00 - Rhythm vs. Process
17:50 - Being Specific (Khalil)
18:45 - Martin Client Story
20:20 - 3 Questions to Ask Your Employees
24:20 - Being Firm
29:19 - Being Specific in Your Ads + Marketing
30:00 - Features vs. Benefits
33:00 - Key Partnerships + Referrals
37:00 - Other kinds of strategic partnerships
38:00 - Partner Agreement Doc
44:00 - Outro

Quotable Moments

“Question your rhythms. Ask yourself if it’s valuable and if there are alternatives. If you don’t question them, then you’ll end up just doing them without purpose.” – Khalil
“A process is something that’s written out and it’s how you do something with step-by-step instructions of how it is done. A rhythm is establishing a time that’s occurring so you can do the process.” – Khalil
“The 3 questions all supervisors need to ask their employees: 1. Do you understand clearly what is expected of you today? 2. Do you understand how you’re being measured? 3. Do you have everything you need to accomplish your work - in tools and training?” – Martin
“You need to start with benefits, then the features of those benefits, and then think of how your service influences those. It makes you put your customers first instead of your product or service.” – Khalil
“It has to come down to something that has clarity and is something that you can actually do. They have to be actionable items and that’s the benefit of being specific.” – Martin

104 - Finding Your Rhythm

105 - How To Pick A Channel

103 - Pricing, Branding, & Scheduling