105 - How To Pick A Channel

Are you confused about where the heck to spend your effort on marketing? Today, we’re breaking down the answers to your internal dialogue of “Is this the best channel for me?,” “Why am I choosing this channel?” and “How do you get started on picking your channels?” But first, let’s start with what a channel even is… Listen to the episode to find out.

Show Notes

  • 00:00 - Intro

  • 02:00 - Let’s Define A Channel

  • 02:42 - How To Pick Your Channel

  • 03:50 - What To Do Once You Pick A Channel

  • 05:10 - Applying The Approach Every Time

  • 05:35 - Outro

Quotable Moments

  • “A channel is somewhere you start to receive new leads, opportunities, and business. It can be word-of-mouth, social media, website, paid ads, or even your salespeople.” – Khalil

  • “Your channel is really just your source of leads and where you’re able to close new business.” – Khalil

  • “When it comes to picking your channel, start with where you feel most comfortable, where your customers spend the most time, and where your strengths are.” – Khalil

  • “You can have multiple channels as long as you have someone on your team dedicated to each channel.” – Khalil

  • “A lot of times you can grow faster by focusing on doing one channel well over trying to focus on five channels and doing them poorly.” – Khalil


Resources


More from Martin


More from Khalil

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106 - Vitamins vs. Medicine

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104 - Finding Your Rhythm