106 - Vitamins vs. Medicine

When you’re selling a service, are you selling a vitamin or a medicine? Do you know the difference? If not, that’s okay – but it’s important that you do. Knowing where your service stands with your customers will help you understand how to market and structure your business. Listen to this short 5-minute episode to learn a lesson that’ll shift how you think about your product or service.

Show Notes

00:00 - Intro

  • 01:30 - Vitamins vs. Medicine

  • 02:15 - Applied To Construction Industry

  • 03:30 - Why You Need To Understand Vitamins + Medicine

  • 04:30 - Let’s Recap

  • 05:30 - Outro


Quotable Moments

  • “A Vitamin is something a customer might take proactively that’s not really solving a current problem vs. medicine that’s solving a current problem that’s urgent.” – Khalil

  • “In construction, a vitamin might be a remodel and medicine might be a plumber that comes out and fixes a leak same day.” – Khalil

  • “If you’re a vitamin business, you might need to shift to have more medicine services and if you’re a medicine type business with a ton of business but loose organization, you might shift to more vitamin services to stay organized.” – Khalil



Resources



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107 - Software Q/A

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105 - How To Pick A Channel