125 - How To Calculate ROI

Written By Guest User

Sometimes, you have to have the courage to raise your prices. With the cost of service and supplies going up with inflation, knowing how to price yourself and knowing how to calculate your ROI (return on investment) is essential. If you can’t measure what your efforts are doing, then you can’t manage your business. Listen to our short episode to really get the bottom of attribution and see the tangible results you’re seeing in your business.

Show Notes

  • 00:00 - Intro

  • 00:30 - Inflation Is Everywhere

  • 02:30 - Is This Worth It?

  • 03:30 - Why You Need To Track Your Data

  • 07:03 - Understanding ROI & Margins

  • 07:20 - Total Marketing Spend/Ad ROI Spend

  • 08:30 - Why Does It Matter?

  • 09:23 - Marketing Is An Investment, Not An Expense

  • 09:37 - Tracking, Systems & Habits

  • 12:30 - Knowing Your Customer Acquisition Cost (CAC)

  • 14:06 - Calculating The Lifetime Value

  • 16:12 - ROI In Your Company

  • 17:50 - Outro


Quotable Moments

  • “You’re seeing it across the board – the cost of business is just getting way more expensive and everything is going up.” – Martin

  • “If you want to calculate your ROI, it’s pretty easy to calculate numbers. However, if you really want to find attribution, you need to have good data.” – Khalil

  • “If you don’t measure, then you can’t manage it.” – Martin

  • “Do you want to track exactly where a lead came from? You can with good data and good attribution.” – Martin


Resources


More from Martin


More from Khalil


More from The Cashflow Contractor

Guest User
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126 - Your Focus Is Powerful
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124 - There Is More To A Good Vendor Than Price