133 - Impact Of A Foundation

Contractors, if you haven’t heard of a marketing growth foundation before, today is your day. In this episode, Khalil talks with Sean Glessing from Sean’s Cabinetry about how a growth foundation significantly improved his business. Having trouble understanding the value of a solid marketing foundation? Listen today to find out more.

Show Notes

  • 01:42 - Who Is Sean Glessing?

  • 03:55 - Why Sean’s Cabinetry Needed A Growth Foundation

  • 04:48 - Why Buying Into A System Is Key

  • 06:02 - The Changes Thanks To Hubspot

  • 07:39 - Why Sean Chose Benali

  • 09:17 - Narrowing Down Your Market 

  • 11:08 - Hesitant About A Growth Foundation? 

Quotable Moments

  • “Sean, you've also been a great business owner and have always been looking to increase efficiency, run things more smoothly and grow your business in a strategic manner.” — Khalil

  • “Our content is speaking to our homeowners that are coming on the site and have genuine questions and concerns on how the process works. So your guys' content creation on that has been a huge, huge game changer.” — Sean

  • “As homeowners get more advanced, they're going to be reaching out to people like you to do their kitchens directly. That's an opportunity for you to have more margin on your jobs.” — Khalil

  • “If you're not modeling it and you're asking your team to do it, then they're not gonna buy in. But because you've bought in as the owner and the leader of your company, it's easier for them to buy in because they are able to model your behavior.” — Khalil

Resources

More from Martin

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134 - Helping Your Employees Succeed With James Freeman

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132 - Generating Demand For Your Business