181 - Unmasking SEO for Contractors: The Importance of Engaging & Relevant Content with Rich Harshaw

Unmask the SEO strategies that will elevate your digital presence to new heights! In this insightful discussion, Rich Harshaw, CEO of Level 10 Contractor, and a seasoned expert in the field, unveils the secrets behind effective Search Engine Optimization (SEO) and why engaging, relevant content is the key to success in the contracting world.

Time Stamps

  • 00:15 - Episode Intro

  • 04:25 - Discussing Google My Business and SEO

  • 04:56 - The Role of Google My Business in SEO

  • 05:55 - The Journey of Level 10 Contractor

  • 08:15 - The Concept of Level 10

  • 11:46 - The Marketing Mindset

  • 13:03 - The Importance of Pricing in Business

  • 13:48 - The Philosophy Behind Brand Building

  • 14:52 - The Role of Identity in Marketing

  • 22:20 - Your Website's Conversion Ability

  • 27:25 - Why Does Organic Search Matter?

  • 29:03 - The Problem with Buying Ads From Google

  • 30:19 - Understanding the Role of SEO

  • 32:52 - The Importance of Service Area Pages

  • 35:27 - What Most People Don't Know About SEO

  • 36:26 - Geo-Keyword Pairs in SEO

  • 41:31 - The Critical Role of Content in SEO

  • 42:05 - Does "One-time SEO" Work?

  • 47:46 - Why Blog Pages Matter

  • 51:54 - How to Win the SEO Battle

  • 56:23 - Understanding the Long-Term ROI of SEO

  • 01:02:55 - The Importance of Engaging and Relevant Content

  • 01:07:10 - The 60:20:20 Rule in SEO

  • 01:09:38 - Web Page Dwell Time

  • 01:14:30 - Off-Page SEO & Link Building

  • 01:18:54 - Optimizing Your Google My Business Profile

  • 01:22:35 - Get in Touch with Rich Harshaw

Quotable Moments from Rich Harshaw

  • "So there's three different, there's three different categories of scores on the website audit. One of 'em is conversion ability, which is a measurement of how well your site does at converting traffic into leads. Regardless of where that traffic came from."

  • "You've gotta take the time to build the case. You can't assume that anybody knows anything. A website is a great opportunity to build your case."

  • "Websites don't rank. Web pages do."

  • "You've gotta look at the geo keyword pairs as the battles that you wanna fight."

  • "Here's what makes all the difference in the world. It's the ability to create content that is actually engaging, interesting and relevant.

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180 - Mindset Matters: Tips for Contractors to Crush Head Trash