182 - The Fight For Profit with Tom Reber
Are you ready to get rid of your head trash and win the contractor fight?
Tom Reber, performance coach, author, and speaker, throws actionable strategies to enhance your business and amplify contractor profitability. He also shares his insight on the importance of mindset, authenticity, nurturing existing customer relationships, and the benefit of putting oneself first to attain success. It's an episode packed with practical advice, sprinkled with Tom's noteworthy quips and analogies. Don't miss this insightful conversation!
Time Stamps
00:42 - Guest Introduction
02:32 - Journey and Challenges in Content Creation
04:50 - Behind the Scenes of a Successful Media Operation
10:18 - Authenticity and Clarity in Business
13:08 - Mindset and the Contractor Fight
18:58 - Changing Your Mindset
23:16 - Getting Honest with What You Want
29:04 - Why Profit is Crucial for Contractors
36:07 - The Importance of Building Connections with Customers
40:00 - The Art of Winning Commercial Contracts
43:07 - How Podcasting Can Help You Get Commercial Contracts
46:55 - The Power of Honesty and Vulnerability in Business
49:51 - The Key to Building Your Dream Team
55:35 - The Role of an Executive Assistant in Business Growth
01:00:01 - Strategies to Make More Money as a Contractor
01:10:33 - There's Opportunity in Warranties
01:13:13 - Connect with Tom Reber
01:15:13 - Owning Your Greatness
Quotable Moments from Tom Reber
"People buy for their reasons, not for your reasons."
"The juice ain't worth the squeeze if you're not winning. "
"I don't care what your profit goals are, I just think it needs to be a lot of money."
"Stop giving a crap what the going rate is."
"It's unethical to charge more and not deliver high value."
"Until you start making money, and understand what it takes to make money, and who you have to become to make money, it's hard to respect people that have the money."
"It's 70% easier to sell to an existing customer than it is to sell to a new customer."
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Resources
More from Tom Reber
The Contractor Fight Website
Contractor Fight TV
The Contractor Fight Podcast
Winning The Contractor Fight Book
Connect with Tom on Instagram
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