190 - 2024 Marketing Strategies for Contractors

Want to ace your marketing game this 2024? Khalil & Martin explore different scenarios within the construction industry, offering a deep dive into transforming connections into customers. Don't miss out!

Time Stamps

  • 00:34 - Post-holiday Business Challenges

  • 01:51 - The Challenges of Business Ownership

  • 04:47 - Exploring Different Marketing Strategies for Contractors

  • 05:48 - Case Study 1: Subcontractor Looking to Pivot to General Contractor

  • 11:12 - Understanding the Buyer's Journey

  • 17:37 - Building Your Credibility

  • 22:37 - Case Study 2: Contractor Specializing in Bathrooms Needs More Qualified Leads

  • 28:45 - Utilizing Social Media to Generate Leads

  • 30:15 - Hiring Social Media Experts vs. Doing it Yourself

  • 31:41 - The Importance of Quality Content and Quick Response

  • 32:31 - Balancing In-house and Outsourced Marketing Efforts

  • 33:04 - Deciding When to Quit a Marketing Strategy

  • 33:53 - Evaluating Marketing Channels and Measuring ROI

  • 37:09 - The Importance of Customer Stories in Marketing

  • 40:00 - Case Study 3: Expanding Business Reach While Maintaining Main Customers

  • 43:52 - Considering the Buyer's Journey and Target Market

  • 48:41 - The Importance of Personal Connections in Marketing

  • 50:29 - Conclusion: The Importance of Being Out There

Quotable Moments from the Show

  • "If you want to build that credibility, if you've done a lot of jobs, go and get photos of the before, the during, the after, have videos of that stuff, get it on your website. Showcase what your capabilities are." - Khalil Benalioulhaj

  • "You can do many different things, but at a foundational level, you've gotta put in some footwork. You have to get in person, you have to get in front of people. It's going to make a difference." -Khalil Benalioulhaj

  • "You must understand who your target market is, who you're after, what they care about, their buyer's journey. How do they become aware? How do they decide, you know, educate themselves on what to do and make the decision? And you want to be the one filling in that gap. You have to talk to people. I mean, there are industries where that's not true. But in the industry of construction, you talk to people. You have to build a relationship, you have to reach out." - Martin Holland

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Resources

  • Need Marketing Help? We Recommend Benali

  • Need Help with podcast production? We recommend Demandcast

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189 - Margin Mindset: Are You Charging Enough as a Contractor?