191 - Getting Results with Your Website as a Contractor with Monica Pitts
Are you differentiating your construction business online or just blending with the crowd? Web expert Monica Pitts talks about how to make your construction website uniquely yours. Don't just be a number online, be memorable!
Time Stamps
02:13 - Intro to Monica Pitts
03:52 - Measuring Productivity
06:15 - What Makes a Good Construction Website
08:19 - The Role of the Client in Website Development
09:15 - Technical Aspects of a Website
15:01 - The Importance of Owning Your Website & Domain
19:12 - Helpful Accounts to Consider
20:10 - Google Search Console
21:45 - Website Appearance and User Experience
25:43 - The Role of the Client in Website Development and Maintenance
28:59 - Branding and Logos
30:58 - The Importance of a Professional Identity Mark & Brand Guidelines
33:10 - The Power of Authentic Content
39:31 - How to Communicate Pricing on a Construction Website
43:50 - The Role of Website Performance
48:16 - Understanding Website Metrics
54:21 - Episode Takeaways
55:38 - The Cost of Website Development
01:00:43 - Connect with Monica Pitts
Quotable Moments from the Show
"People are going to look at you and multiple other companies online before they decide to buy from you. And if yours looks and feels like everyone else's website, they will never remember you."
"I feel like when you're forced to find ways to do things more efficiently, you find it, you know?"
"A good construction website, like any other website is gonna start with the company's goals."
"Consider your website your first employee, because it's the first face that everybody sees and it needs to work for you. It needs to be a productive member of your team. And if that's not what your website is doing for you, then your website isn't doing its job."
"People ask me all the time, what system should I be building my website on? And I tell them that they need to think first about what they wanna do with their website. How is it gonna function? How is it gonna be a member of your team? What do you want it to do physically? And then how does it need to incorporate with the other systems that you use in your business?"
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Resources
Web Design Company Interview Guide by Monica Pitts
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