028 - Stop the Spinning Top: Creating a Strategy for Growth with Chad Board

Have you ever felt stuck in place like a spinning top? In this episode, we’re talking with Chad Board, the owner of Rugged Roofing. He tells us about some of the things he’s doing that just aren’t working for his business, and we’re giving him some actionable steps he can take to stop the spinning. 

Show Notes

  • Background: Who is Chad, what’s his company, and what is he struggling with? (0:57)

  • What has Chad tried in his business? (2:59)

  • Does this sound familiar to you: “Too much of what I do is a one-time sale.” — Chad. (5:04)

  • What was Chad’s “why” for starting the business? (6:46)

  • The Ups and Downs of Rugged Roofing: An Owner’s Tale (9:01)

  • Can you separate your personal and professional lives? (26:15)

  • What things are causing the “spinning top” for Chad right now? (28:20)

  • Who is the RIGHT target audience and why should they work with you? (35:37)

  • Why you need to speak about what matters to your CUSTOMER. (41:56)

  • How does Chad use the books in his business? (48:04)

  • When being too nice is a problem. (51:42)

  • If we had to address the one thing that’s holding Chad back the most, what would we tackle first? (55:11)

  • Chad’s key takeaways from the day. (1:04:40)

  • First steps: Our recommendations for Chad. (1:08:00)


Quotable Moments

  • “Every company owner needs to take a salary.” — M

  • “Getting an outside perspective is going to make me better. It’s going to make me a better manager.” — Chad

  • “Leaders are readers.” — M

  • “Perfection is your enemy. The faster you can fail at things, the better off you are. The faster you can learn from the failures, the better off you are.” — K

  • “Whatever you pay attention to gets better, simply by paying attention to it.” — M

  • “I’m an independent guy who has not liked working for other people, so I started my own business, but that doesn’t mean that I want to be alone while I do it.” — Chad


Resources


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029 - The Purpose of Business

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027 - Know Your Customers