Strategy. It’s the word that makes people overwhelmed and uncomfortable. It’s our goal to change that. Strategy is just a way of saying “a set of tactics or tasks that address a clearly defined problem.” All it takes to create a clear and understandable strategy is a problem. That’s all. Listen to our short episode to make the process of creating your strategy so much easier for you and your business!

From the ancient tale about King Dionysius II and his courtier, Damocles comes a lesson about the stressors of having positions of power. The King felt great pressure and burdens from his responsibilities and Damocles, from an outside perspective, only saw his royal life of luxury. Until he finally lived a moment in Dionysius’ shoes and saw things through his eyes. Listen to our short episode to learn more about how this ancient tale applies to business owners today.

Are you struggling with the decision to let an employee go? Don’t be. Don’t settle on your employees. You shouldn’t keep someone around because you feel guilty or sorry for them. By keeping an employee that you know isn’t the best fit, you’re doing yourself and them a disservice. Listen now to gain confidence in your ability to know when they need to go.

Do you know exactly who your customer is? Do you know your niches? Are you aware of the segments within your niche? By having Customer Profiles, you’ll gain a foundation for marketing and will be able to answer “yes” to those questions. Listen to our episode now to learn how to utilize ICPs and begin clearly targeting your business’s ideal customer.

Urgent crises. They’re always exhausting, but we all have them. They consume our mental capacity, our time outside of working hours, and are one of the main causes of stress. Listen to our short episode to learn how to avoid the groundhog day trap of repeatedly dealing with “urgent fixes” and implement new systems to alleviate your current struggles.

Your Core Values are the traits, behaviors, and characteristics of your company’s brand. Day-to-day, they help guide your company’s actions and how they regard and make decisions. Core Values can give you, your employees, and your customers an expectation of what working with you will be like. Listen to our short episode to learn how to create and define your company’s main priorities by learning to establish the root of what should really matter in your business.

This episode is all about following through. Do you know where your 5 minutes is that’s causing you to fail? That’s blowing your whole 23 hours and 55 minutes of hard work to get to that point? Listen now to help identify and fix this fatal error that could be restricting your business’ success.

Tactics are different from principles. Tactics will change based on what your needs are, your situation, and your strengths. In this episode, we’ll discuss how to break down prospecting into 3 areas; sourcing, networking, and cold outreach. Listen now to hear prospecting tactic hacks and advice that will put you one step closer to getting that bid.

Have you ever wanted to completely change your pricing because of one person’s opinion? Panicked or very short notice changing of pricing structures are not okay. Pricing structures should never be altered when the concern comes from comparison, doubt, or assumptions. Listen to our episode if you think you’re at risk of falling prey to spur of the moment pricing changes.